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Flipside - the organisation behind Roadsec

Ran the security event that reached the people conferences usually price out.

Flipside is the Brazilian organisation behind Roadsec, described on its own site as the largest hacker festival in Latin America. The site's glossary already carries Roadsec as lore; this entry names the organisation that produced it, which is how a community event acquires the continuity to happen every year.

Roadsec's distinguishing choice was reach rather than prestige: it toured Brazilian cities rather than concentrating in Sao Paulo, and priced itself for students. That combination decides who is in the room, and therefore who ends up in the field a decade later - which is the same argument this site's entries on training centres and the market-reserve period make from other directions.

The event's public record is uneven - its own site was last dated to a past edition when this entry was written - and that is recorded here rather than smoothed, because a community organisation's archive is usually thinner than its influence.

Histórias de fundação

2007

Flipside

Sao Paulo, Brazil

Flipside was registered in Sao Paulo on 11 September 2007 as Flipside Treinamento Editora e Comercio, with professional and managerial training as its principal registered activity. The registration is worth reading literally, because it is not an events company on paper: it is a training and publishing business, and the festival it became known for is what that turned into. Six years passed between the registration and the first Roadsec.

Legal name, CNPJ and opening date from the Brazilian federal tax registry, corroborated by the company's own privacy policy, which states the same legal entity and a Avenida Paulista address. No founder names are published in either, and none are supplied here.

A linha do tempo

  1. The first Roadsec

    Roadsec ran for the first time. The name states the format: a security event that travels, rather than one city's conference that everyone else flies to. That choice is the whole argument, because who can reach a venue determines who is in the room, and who is in the room determines who is in the field ten years later.

    Derived from the anniversary rather than from coverage of the first edition: the Sao Paulo edition of 10 November 2018 was reported as celebrating five years, which places the first in 2013. No report of a 2013 edition was located directly.

  2. Seventeen cities, ten thousand people

    The 2016 tour passed through seventeen cities and drew more than ten thousand attendees across the season. A single large conference can claim a bigger room; it cannot claim seventeen cities, and the difference is precisely the entry's point about reach rather than prestige.

  3. Twenty-one cities, all five regions, and a trip to DEF CON

    The 2017 season opened on 18 February and covered twenty-one cities across all five Brazilian regions. Individual stops were small by conference standards, with Rio de Janeiro projected at around four hundred, which is the shape of the model rather than a shortfall: many modest rooms in many places instead of one large one in Sao Paulo. Running alongside it was Hackaflag, reported as the country's largest capture-the-flag competition, whose previous winner had been sent to DEF CON in Las Vegas with expenses paid. For a student in a city with no security industry, that is a career path made visible.

  4. Five years, and the competition gets its own company

    The Sao Paulo mega edition of 10 November 2018 marked five years and drew more than five thousand people, with competition finalists arriving from eleven states. Eleven states is the figure that shows the tour working: the finale was in Sao Paulo, but the pipeline into it was not. Two weeks earlier, on 31 October, Hackaflag Tecnologia em Informatica had been registered as a company of its own, several years after the competition it is named for had started running.

    The 5,000 attendance is for that single Sao Paulo night and is not comparable with the 10,000 recorded across the whole 2016 season. Anderson Ramos is described in this period's coverage as Flipside's CTO and as the originator of Hackaflag, while Roadsec's own later site lists him as CEO; both titles are on the record and neither is preferred here.

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