Fenasoft
loreevents
Stands for: Feira Nacional de Software - Brazil's giant 1990s computing fair at the Anhembi
Brazil's giant computing fair of the 1990s: the Anhembi pavilions, endless entry queues, and a nation meeting the personal computer - all at once.
Created by Max Gonçalves, the Feira Nacional de Software opened at Rio's RioCentro in March 1987 and moved to São Paulo in 1990, just as Brazil's market reserve on computing was crumbling - and the timing made it a phenomenon. At the Parque Anhembi it became, by every account, Latin America's largest computing fair: some 670,000 visitors in 1992, 800,000 and more than a thousand exhibitors in 1993, deals measured in billions, and lines outside the park that became part of the memory itself. For the generation that entered computing in 1990s Brazil, walking those pavilions - diskettes, first portables, the arrival of the consumer internet - was the pilgrimage. The 2000s pivot to a corporate-only event quietly ended the loucura; the word most used to remember the 1990s editions is exactly that one.
Also known as: fenasoft, feira nacional de software, anhembi