Vendor lineage
CloudShare
Its founder bought it back from the investors for four dollars, then ran it profitably for a decade.
CloudShare was founded in Tel Aviv in January 2007 as IT Structures - Wikipedia names Avner Rosenan, Ophir Kra-Oz and Zvi Guterman, other sources two of the three - and moved to California in 2009. It builds virtual laboratory environments: replicas of complex on-premises systems, running in the cloud, for training, demonstrations and proofs of concept.
**The company's own team page contains a sentence most companies would not print.** Guterman, it says, purchased CloudShare from its investors for four dollars, and then built it into the market leader in laboratory environments. The company had raised around $26M across three rounds. **A business does not invent a story in which its own investors valued it at four dollars**, which is the best reason to believe it - and the ending is that it was sold to a Denver asset manager at a reported $60M to $80M after roughly a decade of bootstrapped, profitable growth.
**That sequence is worth sitting with, because it inverts the standard narrative this timeline records over and over.** Raise money, grow fast, sell. Here: raise money, have the investors write it off entirely, buy it back for a nominal sum, and then grow slowly on your own revenue until it is worth tens of millions. **The venture route is the one that gets written about, and it is not the only one that works.**
**The technical problem is specific and is one this site's readers will recognise instantly.** Enterprise software assumes a data centre: several machines, particular network topology, licences, an installed state that takes a day to reach. Anyone who has taught such a product knows the real constraint is not the material - **it is that thirty students each need a working copy of an environment that takes hours to build and that they will inevitably break.** CloudShare's answer is to snapshot a fully configured environment and hand every user an independent replica in about a minute.
**The insight in the business model is that a training lab and a sales demonstration are the same artifact.** Both are a working replica of a system the audience does not yet have, in a state that shows it doing something useful. The difference is what the audience is asked to do afterwards, and that difference is entirely in the framing rather than the infrastructure - which is why one platform serves training, presales demos and proofs of concept.
**Which is where this entry meets an argument already on this site.** A proof of concept is supposed to be a test that can fail; a demonstration is supposed to succeed. When both run on identical infrastructure, prepared by the same people, the line between them is a matter of intent rather than of setup - **and a proof of concept designed so it cannot fail is a demonstration wearing a different name.** Good lab platforms make honest testing easier and dishonest testing easier by exactly the same amount.
Customers include Palo Alto Networks, Atlassian, HP, Microsoft, RSA, Salesforce and ForgeRock - **several of which appear elsewhere on this timeline**, which is the ordinary condition of the layer this cluster documents: the companies you have heard of run on companies you have not.
**And it closes the cluster where it began.** Kryterion partners with CloudShare to add proctoring to hands-on labs, which is the industry converging on the hybrid: **the realism of a practical assessment, in a reproducible environment, with the identity verification of a supervised exam.** Every piece of that sentence is a different company, and none of them writes the questions.
- CloudShare's own executive team page: Guterman purchasing CloudShare from investors for four dollars and building it into the market leader in IT lab environments; clients including Atlassian, Microsoft and Palo Alto Networks
The four-dollar purchase is an extraordinary claim and it is the company's own published statement about its own founder. Recorded on that basis - a company is unlikely to invent a story in which its investors valued it at nothing.
- Wikipedia: founded in Tel Aviv in January 2007 as IT Structures by Avner Rosenan, Ophir Kra-Oz and Zvi Guterman; headquarters moved to California in 2009; environments saved, replicated and shared as independent snapshots
- Tracxn: founded 2007, $26M raised across three rounds, around 92 employees; virtual IT labs for training, demos and proofs of concept
Funding database, which names two founders where Wikipedia names three. Both counts are noted in the entry rather than one being chosen.
- Startup Nation Central: the acquisition by a Denver-based alternative asset manager at an estimated $60-80M, described as an exit after a decade of bootstrapped growth and profitability
The price is reported as an estimate and is stated as such here; the parties did not disclose it.
- Forbes Technology Council profile: Guterman previously co-founder and CTO of Safend and chief architect in the IP infrastructure group of ECTEL, with a PhD in computer science from Hebrew University; more than 500 customers in over 100 countries